Welcome to Devotion!


  Devotion Bridal Lounge is a comfortable, cozy and always sparkling bridal boutique featuring wedding gowns, bridesmaid/social occasion dresses, flower girl dresses, grad dresses and accessories.  We are passionate about making your shopping experience as fun and easy as possible by providing a relaxed, intimate atmosphere for you to enjoy. 


The idea for Devotion Bridal Lounge came to be in 2013 when Tammy Vallee (owner) felt that Prince Albert needed a cozy bridal boutique of its own. After two years of extensive planning and renovations to a lovely 1940’s building, doors opened in early 2015. Based in a building that started as a house, and most recently as a garage with a musty car in the middle, Devotion sparkles with all things that glamorous fairy tails are made of. 


With the help from her family, Tammy created a boutique that has something for every bride. From a classic bride to one that marches to the beat of her own drum; brands Essense of Australia and Stella York will ensure every woman finds the perfect dress for their big day.


In March of 2017, Anika LaFitte joined the team and has been working full time for Tammy since then. Bringing her own passionate flair to the shop from day one, Anika strives to make every bride that comes in comfortable and hopes they have as many laughs and happy moments as possible. 


As Devotion continues to grow, Tammy and Anika are as focused as ever to ensure each bride has a positive and exciting experience. The shop is constantly receiving new arrivals guaranteeing there will be a dress for everyone on their special day. Feel free to stop in and enquire about what Devotion Bridal Lounge can do for you, this team will always be eager to help in any way they can.


Our Designers

Stella York

Glamourous. Sexy. Extravagant.  A show stopping collection that brings dramatic elegance and Australian-inspired sophistication to your special day.   Inspired by the world’s hottest and red carpet trends, Stella York bridal gowns are imagined and handcrafted with stunning detail.  Each gown is constructed to provide an exceptional fit and give the body perfect form, all at a competitive price.  Dressed in spectacular beading, glamourous laces and enchanting fabrics, the Stella York bride is assured to be the centre of elegance and attention. 


Essense of Australia

Combining a superb fit with couture finishing, Essense of Australia brings an attention to detail that sets these wedding dresses apart and makes your wedding truly memorable.  At the heart of each signature Essense gown is luxurious fabric and exquisite beading.  The use of authentic Swarovski crystals and diamantes adds the perfect touch of shimmering, head-turning sparkle.  Plus, with innovative couture finishing options such as a lace or zip up back, a bride can customize her gown to best reflect her sophistication and unique style. 

Sorella Vita

The Sorella Vita bridesmaid collection is designed to bring the hottest runway styles and the latest red carpet trends to the aisles of the most fashion-forward weddings.  Imagined by the same Australian design teams that bring elegance and sophistication to life in the designer wedding gown collections of Stella York, Essense of Australia, and Martina Liana, Sorella Vita provides the perfect touch of personality and style to any bridal occasion and at prices for every consideration set.


© 2023 by Be My Valentine. Proudly created with Wix.com